5 Free SEO Tools to Drive Traffic, Clicks, and Sales

Free is really awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, and sales. Thankfully, there are a ton of free SEO tools. The downside is that some of these free tools are junk.

I want to give you a go-to collection of the top free SEO tools. These are intuitive, effective, powerful, and (best of all) they’re absolutely free.

1. Google Analytics

If you’re not yet using Google Analytics, I recommend you start as soon as possible. There is no other data source that provides high-quality and detailed information like Google Analytics. In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.

You can’t ignore Google Analytics. Virtually all the actionable and important data about site visitors, traffic, etc., comes from this critical source.

2. Google Search Console

If Google Analytics is the air that an online marketer breathes, then Google Search Console (formerly Webmaster Tools) is the food that the online marketer eats.

Google Search Console provides some of the same data as Analytics, but in a simpler and more straightforward way. There’s less tweaking you can do with the numbers, but easier access to them.

3. Ubersuggest

Ubersugest is an all-in-one SEO tool designed to help you win the game of SEO. A big part of SEO success is knowing what you’re doing, what your competitors are doing, and how to adjust your strategy to take advantage of holes in the market.

Getting started with Ubersugest is as simple as typing a domain or keyword into the search bar.

4. MozBar

Knowledge is the name of the game with the MozBar. When you think about it, SEO has a lot to do with knowing the right stuff. The MozBar helps you discover the right stuff at a glance.

The MozBar button sits right up in your browser toolbar — the place where all the action is going on. Click on the MozBar, and you generate an instant report on the website you’re visiting.

14. SEOptimer

SEOptimer is a simple tool that gives you a technical overview of your on-page SEO as well as your content.